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- Reliance's online fashion retail platform, AJIO, is launching a new marketplace named “Ajio Street” for low-cost fashion items with a zero-commission model.
- The new marketplace, Ajio Street, will focus primarily on non-metro consumers in Tier II and IV cities and towns, promising merchants a 15-day payment settlement.
- The aim is to expand AJIO's user base with a new set of consumers from these markets who may not frequently shop online, as sellers will not have to pay a platform commission in this model.
