Indian cricketer Hardik Pandya invests in food startup Yu Foodlabs and becomes its brand ambassador

  • Indian cricketer Hardik Pandya has invested in direct-to-consumer (D2C) food startup Yu Foodlabs and joined the company as its brand ambassador.
  • Yu specializes in ready-to-eat meals and plans to launch 8-10 new products in the next year.
  • The startup has partnered with airlines such as SpiceJet and Akasa Air to provide instant meals to customers.
  • Yu's revenue has doubled in the past six months, with 40% from online sources, 10% from exports, and the remaining 50% divided between offline and online platforms.