Google plans to integrate conversational AI into its search engine

• Google's CEO, Sundar Pichai, has revealed plans to incorporate conversational AI into its main search engine, which is facing increasing competition since Microsoft integrated ChatGPT-like technology into its search engine Bing.
• The move by Microsoft is posing a challenge to Google's core business, with Bing users now engaging in extended conversations with the language model.
• This poses a significant problem for Google as search ads are its primary source of revenue, generating $162 billion last year.